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Showing posts from June, 2010

What does it remind me of ?... Brand Connotations.

What does this remind me of?? Whatever it reminds one of, it better be positive. Even though a brand name is not all there is when it comes to Brand Equity, its of great essence if you look at it from the Brand experience point of view. A brand name should be a word or a combination of words that register in the mind of a consumer, easy to pronounce and of the greatest importance is how the consumer relate to it. In other terms what does the name remind consumers of? Linguistically speaking… Language barrier applies to brand names too and it applies variably. It could be language itself, the way its spoken (verbal), or even demographical. A name could be the best in one part of the word but could be offensive in another part of the world. Big and successful brands have faced such challenges before and at times the popular name is sacrificed in order to fit a particular market in a particular region or better still different words that sounds close to the popular name are combined