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Facebook and Brands Is facebook a channel for boosting Brands? According to My little knowledge on Brand, yes and no. A facebook page is not a guarantee to boost a brand in fact it might be a cause of a disaster depending on how it is managed.  Lately there's a notion among-st the up coming entrepreneurs especially at the retail level that all you need is a facebook page, upload the pictures of your products and voila, you are selling. People quit their day jobs using this plan and its painful to watch a good talent go to waste because of this misplaced assumption.   A brand is an experience (emotional and practical) and a mere Facebook page with some likes for a brand without proper management, constant interactions and relevant content sharing with your audience is just like an expensive billboard on a countryside highway where nobody sees it and those who sees it don't give a hoot! .  Now, don't get me wrong, a facebook page is useful especially when introduci

PRICE REGULATIONS... ARE WE READY?

A bill has currently been passed allowing for regulation of prices of goods commonly used by wananchi specifically price of Maize flour and Fuel.  Price regulation means controlling the amount of money being paid on the said commodities in order to safe guard the common man against the ever-rising prices. This move has effects in whichever economy and the effects can be good or bad depending on the stability of the economy in topic, how it is carried out and the business atmosphere. Literally from the wananchi point of view, we are game. It’s a high time someone started paying attention to our predicaments. But the main area where the bill has some real repercussions on is the small and medium businesses especially in economy like ours and the so called repercussions will for sure trickle down to the common man and in a huge way.    The question is, is economy like ours ready for regulation? In my opinion, NO. This is the kind of bill you talk about… leave alone table it in parli

What does it remind me of ?... Brand Connotations.

What does this remind me of?? Whatever it reminds one of, it better be positive. Even though a brand name is not all there is when it comes to Brand Equity, its of great essence if you look at it from the Brand experience point of view. A brand name should be a word or a combination of words that register in the mind of a consumer, easy to pronounce and of the greatest importance is how the consumer relate to it. In other terms what does the name remind consumers of? Linguistically speaking… Language barrier applies to brand names too and it applies variably. It could be language itself, the way its spoken (verbal), or even demographical. A name could be the best in one part of the word but could be offensive in another part of the world. Big and successful brands have faced such challenges before and at times the popular name is sacrificed in order to fit a particular market in a particular region or better still different words that sounds close to the popular name are combined

THE CHURCH AND KADHI COURT

The other day my colleague was shouting about Kenyan churches being hypocrites. I dint know whether I should agree with her or not but now am inclining towards her side. I’m appalled by the churches celebration on the court’s verdict on Kadhi court in the constitution being illegal. Every Kenyan is wary of why the courts have chosen this particular time to deliver the judgment …may I add (six years later) The church is considered a leading institution and that Kenyans depend on for guidance, so when they are out there campaigning against the new constitution for whatever reason, they should be frank and point out the loopholes whether its favoring them or not. I mean this would be the only difference between the Churches’ NO campaign and Ruto’s NO campaign. Isn’t it redundant for the court to deliver judgment now when we are about to vote on the new constitution? Here is the proposed constitution and we are being given a chance to decide on issues like Kadhi courts amongst other im

THE WAR ALONG RIVER NILE

Feels like there’s an accident waiting to happen following the threat by Egypt to open a diplomatic war between her and the Nile basin states. Now whatever basis the British treaty was drawn on, it gives Egypt a veto on all Nile related waters, which to me as a Kenyan is obnoxious and so old fashioned. It feels a bit awkward to still maintain the pre-independent treaties… What happened to change? Now water bodies from a country like Ethiopia contributes to approximately 80% of the Nile water but for them to use River Nile waters for simple irrigation, they have to get permission from Egypt. This is unsettling to me. I know as third world country modern colonization is common but in this age and time it shouldn’t be so “in your face”, I don’t expect institutions like the world bank to take sides. I read that Egypt is threatening to talk donors out of financing the project currently running along River Nile and according to statement issued by the 12 development partners convening under