My Reactions

Facebook and Brands Is facebook a channel for boosting Brands? According to My little knowledge on Brand, yes and no. A facebook page is not a guarantee to boost a brand in fact it might be a cause of a disaster depending on how it is managed.  Lately there's a notion among-st the up coming entrepreneurs especially at the retail level that all you need is a facebook page, upload the pictures of your products and voila, you are selling. People quit their day jobs using this plan and its painful to watch a good talent go to waste because of this misplaced assumption.   A brand is an experience (emotional and practical) and a mere Facebook page with some likes for a brand without proper management, constant interactions and relevant content sharing with your audience is just like an expensive billboard on a countryside highway where nobody sees it and those who sees it don't give a hoot! .  Now, don't get me wrong, a facebook page is useful especially when introduci